Cheeselandia Hoop Affair is a convention for people who love hooping, held at Madison Circus Space in Madison, Wisconsin.

Event creator and longtime Madison hooper Danielle Lee had a dream of bringing people together to celebrate the joy of hooping. She had also been telling people to visit and eat cheese with her for years. Since Danielle is a cofounder of Madison Circus Space, a 24/7 circus arts facility and nonprofit, she knew the perfect place to hold a Wisconsin based hoop convention. Cheeselandia Hoop Affair was born! In its first year, the event drew people from 30 different states, as well as Canada and Germany. Year 3 will take place in 2026.

Madison Circus Space is a volunteer powered, registered 501(c)3 nonprofit, and features three big and open studios that all have gorgeous sprung wood floors and high ceilings. Built specifically for circus in 2019 after a $1,000,000 fundraising campaign, it’s a really nice place to hoop! Cheeselandia Hoop Affair is proud to be held at and to support Madison Circus Space.